Wherever you walk in Mitte and Prenzlauer Berg these days you are never more then a few hundred meters away from either a Frozen Yoghurt or a Bubble Tea palour. They often seem quite nice and stylish – apart from their sometimes questionable colour scheme – and I really like the look of the one on Veteranenstraße with its very berlinesque name, called ‘Auf die Hand’, which simply means ‘to go’ or so (-well, ‘in hand’ actually).
But I do ask myself ‘aren’t these ’boutiques’ one-hit wonders?’ Here today gone the next. They are all based on one trendy product, the flavor of the month, if you will and not much else, after all. Is this Bubble Tea and Frozen Yoghurt thing more than hot air – or is that what it boils down to? These bubbled-up bars are pretty much always in prime locations, which is bound to cost an arm and a leg in rent. Plus their chichi interiors should have them run short of another limb.
So how do they do it? But then that’s certainly very Berlin, too, the fluctuation of little ventures and venues. Take Eve & Adam’s for instance, a vegetarian cafe, which I admittedly hardly knew from Adam, it recently vanished from ‘gone up in the world’ Rosa-Luxemburg Straße. I didn’t care too much for its style but I tend to be a bit teary when shops take their hats. Well, not always, staying on Rosa-Luxemburg Straße I was very happy to see Thor Steinar leave the turf since that label is better known for its association with right-wing aggression rather than for their fashion obsession. An outlet which I did take no issue with and which I was sorry to see go was Issue – the cool magazine store on Kastanienalle (or Casting Alley as it’s often referred to for its high ‘see and be seen’ ratio).
Anyway, to cut a long story halfway, I do wonder ‘when will the Bubble Tea bubble burst’? Or are these places here to stay? Are they simply the new ice cream parlours of the day, I mean of the millennium? But by all means go and check them out and correct me if I’m wrong.
The opinions expressed are not necessarily those of OTA-Berlin but of the contributor – in this case Mr Jörn Meyer.
Blog articles and subsequent comments that appear on the site are not the opinion of OTA-Berlin but only of the comment writer. While we welcoming any linking to the blog the contents may only be reproduced or copied with the prior written permission of OTA-Berlin GmbH. www.ota-berlin.de. Copyright © 2012 OTA-Berlin GmbH
‘OTA-Berlin Constituency Blog’ is part of OTA-Berlin – ‘the intelligent Apartment-Alternative to Hotels’ in Berlin.
Wondering About One-Hit Wonders – When will the Berlin Bubble Tea bubble burst? – by OTA-Berlin Constituency Blog contributor Mr Jörn Meyer from OTA Berlin is licensed under a Creative Commons Attribution-ShareAlike 3.0 Germany License. If you use this article or parts of it, please refer to http://www.ota-berlin.de.