'Bucher' Berlin Mitte - www.ota-berlin.de
Berlin 06-05-2010
'Bucher' Berlin Mitte - www.ota-berlin.de
Berlin has no ‘Hollywood’ type of large signs.
In Europe generally the large ‘in-your-face type’ of signage we all hate so much in some large North American cities is almost non-existent and tasteless bill boards along almost all highways in of Europe are banned.
Berlin is such an alternative type of city one would expect to find new and exciting examples of signage and graphic elements on store fronts – and indeed there is a lot of great original store front to admire.
We have found one good creative, exciting and affordable example between our two OTA-Berlin buildings on Schoenhauser Allee and Zehdeniker Strasse in Mitte– namely just off the Tor Strasse on the short ‘Angemunder Strasse.
With a creatively cut thin stainless-steel-letters protruding out from the storefront spelling ‘B-U-C-H-E-R’ [photo #1 above] and from painting in large white format the inside wall of the front door – using the darker background on the inside of the letters from the previously graffiti mired original wall to form the same letters [photo #2] ……….this store has developed an identity package that is uniquely its own.
Tags: 'bucher' berlin, creative berlin, creative signage berlin, street signage berlin
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