Berlin 09-03-2010
Big names and leading international companies at the ITB Berlin Convention
Royal celebrities, among them His Royal Highness, the Hon. Chief Mukuni of Zambia, and Fabien Cousteau, the world famous oceanographer, will figure on the list of more than 200 speakers – leading enterprises, ranging from Google to the World Wide Fund For Nature, will be debating the future of travel
As the international travel industry’s think tank, from 10 to 12 March 2010 this year’s ITB Berlin Convention is once again presenting an outstanding programme, with more than 200 leading speakers. The list of speakers and participants from practical fields, science and politics, reads like a Who’s Who of the travel industry. His Royal Highness, the Hon. Chief Mukuni of Zambia will add royal flair to the ITB Destination Days, which run over a period of three days. At the Africa Forum, at a discussion round with the Hon. Najib Mohamed Balala, Minister of Tourism of the Republic of Kenya, and Martina Kohl of the World Wide Fund For Nature (WWF), His Royal Highness, the Hon. Chief Mukuni will be discussing how important tourism is among the measures for combating poverty, as well as the role of development aid. Well known author and TV presenter Manuel Andrack will speak on the subject of spirituality and tourism. Vural Öger, owner of Öger Tours, will also be setting the tone with his keynote speech on the challenges posed by the creation of sustainable tourism destinations.
At the ITB CSR Day the world famous oceanographer and environmental activist Fabien Cousteau will be raising some fundamental issues. In the second keynote speech he will be examining whether ocean protection and tourism are friends or foes. Along with other participants from the travel industry, Dr. Volker Böttcher, CEO, TUI Deutschland GmbH, will examine the topic of customer experiences as regards sales, and whether CSR is simply a fake concept. Along with other panel discussion members, Pier Luigi Foschi, Chairman & CEO, Costa Crociere S.p.A., will be answering questions from the audience at a session debating whether the expanding cruise market has a negative effect on the environment.
Leading figures will also be attending the ITB Aviation Day. Dr. Temel Kotil, CEO, Turkish Airlines will hold a keynote speech opening this headline event of the world’s aviation industry. At the global CEO Panel the following will take part in the panel discussion on the future of the world’s aviation industry: Joachim Hunold, CEO, Air Berlin, Stefan Pichler, CEO, Jazeera Airways and Emirsyah Satar, President & CEO, Garuda Indonesia. Mauro Oretti, Vice President Sales and Marketing SkyTeam, will examine the future of strategic alliances in aviation. Along with leading airport experts, Dr. Stefan Schulte, Chairman of the Board of Fraport AG, will be highlighting best practice examples for increasing public acceptance of air traffic in the vicinity of airports.
Prof. Dr. Claudia Kemfert, Head of the Energy, Transport and Environment Department at the German Institute for Economic Research (DIW Berlin), will open the ITB Global Future Summit at the ITB Future Day. Along with other experts she will be discussing the main trends as regards demographics, climate change, natural resources, technology and consumer behaviour. In a discussion round with other high-ranking participants, Peter Hill, CEO, Oman Air, will be analysing whether luxury tourism is still a viable market.
Finally, the search engine giant Google will be represented at the Global Future Summit with Patrick Schönemann, Geo Sales Manager DACH & Nordics, Google Enterprise, as well as at the PhoCusWright@ITB Berlin Technology Convention with Javier González-Soria. The paper due to be held by the CEO of Google Travel Spain, entitled “What’s New With Google”, promises fascinating insights and a look ahead regarding the latest developments of the enterprise heading the World Wide Web.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2010 will take place from Wednesday, 10 to Sunday, 14 March. ITB Berlin will be open to trade visitors only from Wednesday to Friday. ITB Berlin is the world’s leading travel trade show. In 2009 a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Friday, 10 to 12 March 2010. Full details of the programme can be found at www.itb-convention.com/program.
Fachhochschule Worms and the US-based market research company for the travel industry PhoCusWright Inc are partners of the ITB Berlin Convention 2010. SkyTeam is among the premium sponsors of the ITB Aviation Day, TopAlliance is responsible for VIP service, airliners.de is media partner of the airport session within the ITB Aviation Day and hospitalityInside.com is media partner of the ITB Hospitality Day.
Futouris, Kiel Earth Institute, Landau Media, news aktuell and Wilde & Partner are sponsors of particular sessions. Partners cooperating with the ITB Business Travel Days 2010 are: Deutsche Bahn AG, DRV Deutscher ReiseVerband e.V., Europäische Reiseversicherung AG (ERV), FCm Travel Solutions, hotel.de, HSMA (Hospitality Sales und Marketing Association) Deutschland e.V., schaefer mobility group GmbH, Seminaris Campushotel Berlin Science & Conference Center, Veranstaltungsplaner.de, the travel management association Verband Deutsches Reisemanagement e.V. (VDR) and Schlosshotel Fürstlich Drehna.
The media partners cooperating with the ITB Business Travel Days 2010 are BIZ Travel, Business&IT, connect, DMM Der Mobilitätsmanager, Geschäftsreise Effektiv, Markt und Mittelstand,Tempra, travel manager, TW TagungsWirtschaft and working@office.
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